Hello readers, if you have once posted an advert on Facebook, almost all steps are available. After Facebook had acquired Instagram in 2014, the platforms joined together, where they made the advertisement platforms of Instagram and Facebook. Despite that, you aim to run adverts on your Instagram page, the nature of the advert, financial budget, organization of things, and getting things done through the Facebook platform.
To begin, log into your Company’s Facebook and select the option you want to use. They are unique pages for businesses, customers, and organizations, while the regular Facebook is for personal use.
Choose the Editor and create your campaign.
You can create an Instagram advert by using different tools:
- Adverts manager
- Facebook Ads API
1. Adverts Manager
Instagram adverts manager allows you to create, buy and manage Instagram campaigns. Getting started with Instagram ads is easy if you already advertise on Facebook. All you need is a Facebook Page. If your business already has an Instagram account, you can claim it when creating your ad in Ads Manager.
How to create Instagram ads in Ads Manager
- Go to Ads Manager.
- Select Create.
- Choose an objective that supports Instagram as an ad placement.
- Select Continue.
- Fill in the details for your ad set.
- You can select Manual placements and choose Instagram to have your ads appear on Instagram in the placements section.
The editor is an advertising tool to meet your goals regarding advertising on Instagram. Boost any post to turn it into an ad, or use Ads Manager for more advanced multi-platform campaigns. Quickly turn your Instagram posts into ads. Boost any post to turn it into an ad.
After submitting your ad, you can use the Ad Tools button to view insights.
Go to your profile.
Tap Ad Tools.
Tap Choose a post.
Choose a post you’d like to boost.
Tap Next (iOS) or (Android) in the upper-right corner.
3. Facebook Ads API
The Facebook Ads API is part of our more extensive set of Facebook APIs and lets you create and manage ads on Facebook programmatically. To access Marketing API endpoints, you need to create a Business app. See Available Products for Business Apps. Once you have registered your app, you can assign roles to anyone with a developer account who will help you with development.
How to create your first ad with Facebook Marketing API
Don’t forget to check general best practices for using the Marketing API.
Create a Campaign.
Create Ad Set and Define Budget, Billing, Optimization, and Duration.
Provide Ad Creative.
When choosing the kind of tool you want to use, you may want to consider the size of your company and the number of adverts you are preparing to run at a time. If you are running many campaigns, or you want to have moderate access right on your drive, you can assign the role to the Editor.
How does the Ad Manager comply with the needs of Businessmen? Hence, this is what we will use to benefit from this information.
Immediately after choosing the Editor, you will see an option to select all campaigns or create new ones.
To begin an advert on Instagram, you may need to initiate a new campaign for your company and choose the platform you want to use.
Instagram offers a range of applications you can use to enhance your ad creatives. The layout is one good option for combining multiple images into a single photo.
If you choose “Conversions” as the campaign objective, you will also get to pick from various call-to-action texts. Select the one that is relevant to your campaign and target audience.
Choose a format that makes the most sense for your Instagram ads campaign.
Next, upload a relevant creative for your ad and write a text description to go along with it.
On a side note, pick the right Instagram ad size because the Ads Manager rejects inappropriate measures for creatives. If you want to run ads on Stories, this is an excellent time to check out our Instagram Stories dimensions.
Additional Tips on Advertising Products or Services
1. Define your audience
You can take two general approaches to create a target audience: specific and broad. The approach you choose depends on what you’re trying to accomplish and what resources you have available.
2. Choose your placements
Depending on the type of ad you want to run and its design, you may have the option of showing it in these locations: Facebook feeds (mobile and desktop), Facebook right-hand column, Instagram (stories and feed), Audience Network, Instant Articles, In-stream Video. These are called ad “placements.” You choose yours in the “Placements” section of ad set creation. Innovative use of them can enable you to reach more people and allow us to spend your budget more efficiently. We recommend selecting “Automatic Placements,” which lets us optimize your placements to get you the most results at the cheapest overall average cost.
3. Set your budget and schedule
Your budget is the amount of money you’re willing to pay to have ads from your ad set shown over the period you set it to run.
4. Choose your ad format
If you choose to advertise on Instagram’s newsfeed, you can choose between photo, video, carousel, and slideshow format. If you advertise on Instagram Stories, you can only choose between a single image or video.
5. Upload or browse for photos and videos
You can browse for relevant content or upload your content. Make sure your Instagram account is connected by logging in under the “Instagram Account” heading. If you don’t currently have an organic Instagram account, you can run ads on Instagram using your Facebook Page. Without an Instagram account, you will not be able to comment on your Instagram ad on behalf of your business.
6. Track online conversions
7. Track offline conversions
Offline conversion measurement solution allows you to track when transactions occur in your physical retail store and other offline channels (ex: orders made over the phone) after people see or engage with your Facebook ad. By matching transaction data from your customer database or point-of-sale system to ad reporting, you can better understand the effectiveness of your advertising.
8. Place your order
After completing everything, the last thing to do is place your order. That’s all, and I hope everything is clear.